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Philanthropic Activities

Environmental Preservation

Focusing on the EnvironmentFocusing on the Environment

Mitsubishi Electric was early to start focusing on environment-related responsibilities. Back in 1960 the company started implementing manufacturing processes that consciously strived to reduce waste. Over the subsequent decades Mitsubishi Electric developed purification and recycling technologies that we not only use ourselves, but also make available to other manufacturers. For more information on Mitsubishi Electric's environmental policies, practices and products, click here.

"Satoyama" Woodland Preservation Activities (Japan)

We commenced the "Woodland Preservation Project" in October 2007 in Japan. In line with the slogan "down-to-earth and sustainable," we are pursuing phased nature conservation activities in areas throughout the country. Through employee effort and participation in the development of safe regional communities, we are deepening communication with local residents.

Closer to our head office, we continue to cooperate with Sumitomo Forestry Co., Ltd. in restoring the natural woodlands of Mount Fuji. Our Chairman, President & CEO and other corporate officers are proactively involved.

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"Satoyama" Woodland Protection Activities

Satoyama Activities:
Creating a Healthy Forest (Nagoya · Chubu Branch Office Regions, Japan)

Satoyama Activities:
Creating a Healthy Forest (Nagoya, Japan)

In the Nagoya region, Mitsubishi Electric was one of the first companies to sign a forest development agreement with Aichi Prefecture in October 2007, and has since been promoting satoyama preservation activities in the Togokusan1 prefectural forest located in the Moriyama District of Nagoya City together with local residents and related organizations, under the guidance of forest experts.

In addition to forest development and beautification activities, Mitsubishi Electric's Nagoya Works also hosts nature observation events that teach children about the preciousness of nature, as well as handicraft classes that make creative use of forest thinnings and other materials found in the mountains. These events are conducted with the cooperation of forest instructors from the Aichi Moriyama Shizen-no-kai2 local forest preservation organization, to provide opportunities for children to interact with nature.

These activities have expanded in fiscal 2011 with the participation of the Chubu Branch Office. Together, Nagoya Works and the Chubu Branch Office plan to continue their participation to provide nature interaction opportunities to even more participants, and promote awareness of the environment.

NOTES:

1:
Togokusan: A roughly 5-hectare prefectural forest in the Moriyama District of Nagoya City, which serves as the center of the satoyama preservation program based on a forest development agreement signed by Nagoya Works and Aichi Prefecture.
2:
Aichi Moriyama Shizen-no-kai: A local forest preservation organization, which supports Nagoya Works' satoyama preservation program by providing assistance and cooperation in planning and implementing activities.

Satoyama Activities:
Activities at the Aburai Chinju Woodlands (Kobe Region, Japan)

Satoyama Activities:
Activities at the Aburai Chinju Woodlands (Kobe Region, Japan)

Mitsubishi Electric's Kobe Works launched a Social Contribution Club in December 2007 and began seeking volunteer members to take part in the club's activities. As of January 2011, 64 members have registered with the club. An average of about 20 members get together seven times a year and carry out various activities in the common forest located in the Aburai District of Sasayama City, Hyogo Prefecture.

The club meets with the "Aburai Group to Protect the Local Shrine Grove," a group which was jointly established by the local community, local government and Mitsubishi Electric, to discuss the status of the group's regular activities, as well as conducts forest thinning work and nature trail construction work in the effort to turn a natural forest that has been abandoned for 40 years into a children's playground. The exposure to fresh air, the therapeutic effect of the forest, and the direct interaction with the trees are proving to be precious sources of energy to all members of the club.


Satoyama Activities:
MV Club Environmental Volunteers (Nakatsugawa Region, Japan)

Satoyama Activities:
MV Club Environmental Volunteers (Nakatsugawa Region, Japan)

In the Nakatsugawa District in Gifu Prefecture, Mitsubishi Electric engages in diverse volunteer activities mainly through the Mitsubishi Electric Nakatsugawa Works Volunteer Club, otherwise known as the MV Club.

The MV Club has launched a tri-annual environmental volunteer program in FY2008, in which a group of about 40 participants comprised of members of the Club, the local government, local organizations, and local residents, spend about two hours cutting grass, thinning the forest, and performing other such tasks. In conjunction with this program, the MV Club also hosts parent-child outdoor environmental learning programs and programs that teach children to play with items found in nature, to promote an awareness of the precious value of the natural environment.

With "continuity" as its keyword, the MV Club intends to continue its cooperation with local residents and organizations to beautify and attract visitors to the prefectural Nenoue-kogen Azalea Park, from inside and outside the prefecture.

Satoyama Activities:
Abe River Volunteer Cleanup Activities (Shizuoka Region, Japan)

Satoyama Activities:
Abe River Volunteer Cleanup Activities (Shizuoka Region, Japan)

Mitsubishi Electric Shizuoka Works participates in the "Adopt-a-River-Program" implemented by the City of Shizuoka's Environment Bureau, and has been sponsoring Abe River volunteer cleanup activities since 2003.

The amount of trash collected through these activities is gradually decreasing, but there is still the problem of discarded cigarette butts and food and snack wrappers downstream of the Anzaibashi Bridge, in nearby parking lots and at the outdoor playground.

The cleanup activity not only helps beautify the local environment, but is also instrumental in improving environmental awareness and actions among our employees. We intend to implement these activities on a continuous basis, so that even larger numbers of employees may participate.

Satoyama Activities:
Society for Nurturing Cherry Blossom Trees in Zugaike Park
(Kita-Itami Region, Japan)

Society for Nurturing Cherry Blossom Trees in Zugaike Park (Kita-Itami Region, Japan)
Society for Nurturing Cherry Blossom Trees in Zugaike Park (Kita-Itami Region, Japan)

Established in 1986, the "Society for Nurturing Cherry Blossom Trees in Zugaike Park" is a group comprising 22 employees from the Mitsubishi Electric's Kita-Itami Works, who band together with local residents to help care for Itami's City's cherry blossom trees. Some 600 cherry blossom trees of several varieties are planted in and around the Zugaike area. The group's efforts were rewarded: on April 13, 2009, the society received a merit award from the Japan Cherry Blossom Association in recognition of its long years of effort in preserving and nurturing cherry blossom trees. Now with 50 members, the society applies itself to pruning branches, applying fertilizer, and implementing cleanup activities under a greenery maintenance management agreement with Itami City and the heads of local autonomies.


Satoyama Activities:
Seasonal Forest Planting in Kannabe (Fukuyama Region, Japan)

Satoyama Activities: Seasonal Forest Planting in Kannabe (Fukuyama, Japan)

On July 4, 2010, Mitsubishi Electric's Fukuyama Works launched its long-planned satoyama preservation activities. The idea to implement the activities was raised the previous December, when employees of Fukuyama Works and their families participated in the Kannabe seasonal forest planting event held in Mt. Goryozan in Kannabe Town, Fukuyama City, and helped plant a total of some 1,000 "super pine" trees (300 by Fukuyama Works members) over a 1-hectare area of land. This area used to boast one of the most verdant pine forests in Hiroshima Prefecture, but has deteriorated in recent years as a result of trees dying and forest functions being lost. In response to this situation, the Kannabe Shimo-Goryo Productive Forestry Association proposed to regenerate the forest by planting "super pine" tree saplings, which are said to better withstand pine withering and disasters, and began promoting tree planting activities with cooperation from the Hiroshima East Forestry Association, local community organizations, primary schools, and fire companies.

Recently, the scope of activities in Kannabe has expanded to include mushroom growing lessons for children, among others. Fukuyama Works will continue to regularly clear the underbrush in the forest and keep watch over the pines that the volunteers have planted.

Satoyama Activities:
Satoyama Preservation Activity in Arima-Fuji Park in Hyogo
(Sanda Region, Japan)

Satoyama Preservation Activity in Arima-Fuji Park in Hyogo (Hyogo, Japan)

Employees of Mitsubishi Electric's Sanda Works formed a group of volunteers to begin preparations toward launching full-scale satoyama preservation activities in Arima-Fuji Prefectural Park in Hyogo, Sanda City from fiscal 2011. To begin with, they cleared the underbrush and bamboo grass that were hindering the growth of trees and removed bamboo stalks that had been left abandoned after bamboo trees were cut down. With many fallen trees in the park, the volunteers will have a lot of rewarding work to do in the future.

"The Satoyama Initiative" around the world

Satoyama Initiative: Swamp cleaning activity (Taiwan)

Swamp cleaning activity (TAIWAN)

Mitsubishi Electric Taiwan held Family Eco Changes Day on October 10, 2010, and 10 staff members volunteered for the swamp cleaning activity at Wugu Ecological Farm. This swamp used to be a landfill, but now it has been completely transformed into an insect breeding farm. Most Japanese executives and other young employees went into the swamp to remove the floating weeds to save the living creatures in the water. Although working in the muddy marsh was a major challenge, it was a great opportunity to learn and raise awareness of environmental preservation.


Satoyama Initiative: Cleanup of Rhine River Banks in Düsseldorf (Germany)

Cleanup of Rhine River Banks in Düsseldorf (Germany)

On March 26, 2011, members from the German Branch Office of Mitsubishi Electric Europe B.V. (MEU) participated in "Clean-up Day in Düsseldorf," a community activity organized by the city of Düsseldorf to beautify the banks of the Rhine River which flows through the city. Some 127,000 local residents turned out for the first municipal activity of its kind, and collected 900 tons of garbage. The participants from MEU-Germany also collected more than 20 bagfuls of garbage in approximately two hours.

Satoyama Initiative: Environmental Activities on National Trust Day (UK)

Environmental Activities on National Trust Day (UK)

On July 16, 2010, members from the head office of Mitsubishi Electric Europe B.V. (MEU) engaged in a tree trimming activity in Osterley Park, a property of the National Trust. Despite the poor weather, twelve members from MEU took to the task of trimming branches hanging out over the streets using large shears and saws, not only to beautify the landscape, but to promote the new growth of leaves and branches.

The National Trust is a charity organization established in the UK in 1895 to act as a guardian of historic architecture and properties. It cares for over 350 historic buildings, and owns 254,000 hectares of land and 1,100 kilometers of coastline. It is a well-known fact that Beatrix Potter, the author of The Tale of Peter Rabbit, donated her farmland in the Lake District to the National Trust, and that the home of Former British Prime Minister Winston Churchill has also been entrusted to the care of the Trust.

Satoyama Initiative: Cleanup of Chao Phraya River (Thailand)

Cleanup of Chao Phraya River (Thailand)

Chao Phraya River is a major river in Thailand that flows through the capital city of Bangkok. Serving an important role in supporting industry and transportation, it is an indispensable part of the lives of local residents.

Mitsubishi Electric Automation Thailand sponsored a Chao Phraya River cleanup event in February 2010 with the participation of close to a hundred employees. Groups of three to four employees each boarded boats and collected rubbish and debris floating on the surface of the river using large nets. The large amount of rubbish collected from the river highlighted the importance of living in harmony with the environment.


Satoyama Initiative: Tree Planting in the Suburbs of Shanghai (China)

Tree Planting in the Suburbs of Shanghai (China)

Mitsubishi Electric (China) Co., Ltd. (MEC) sponsors a tree-planting event every year in collaboration with the Shanghai municipal government. Begun in 2008 as part of the Mitsubishi Electric Group's environmental contribution activities, the event for 2010 was held on November 20 in the suburbs of Shanghai. Some 130 employees and their family members from a total of nine affiliated companies in the Shanghai area worked together to plant approximately 10 pine trees and 40 pine saplings at the site of a planned park in which the pine tree is to be the main type of tree.

The site of this year's volunteer tree-planting event occupies the only administrative district in the city suburbs, and is planned to be developed into a cultural district of Shanghai. Under the slogan, "Let's greenify our land to enrich our lives and create a prosperous future," the development project aims to create a green living environment in the suburbs and promote healthy and vibrant lifestyles. The site of the tree-planting event is slated to become a green park.

MEC will continue to engage in such social contribution activities toward a sustainable future.