CSR – Japan
In 1990, the Philanthropic Activity Committee was established, and Group-wide initiatives were begun based on activities that had been implemented by each office until then. In response to local needs, each office now engages in philanthropic activities in four main areas (social welfare, global environmental conservation, science and technology, culture and arts, and sports). In recent years, particular emphasis is placed on the three areas of social welfare, global environmental conservation, and science and technology.
The Mitsubishi Electric SOCIO-ROOTS Fund is our main program in the field of social welfare. It was established in 1992 as a gift program in which the company matches any donation made by an employee, thus doubling the goodwill of the gift. Many employees participate in the Fund each year. As of March 2016, the Fund had provided a total of approximately 1.1 billion yen to some 1,800 various social welfare facilities and programs.
In recent years, we have extended the scope of our donations to include social welfare activities related to global environmental conservation and disaster relief.
April 2012 marked the 20th anniversary of the Mitsubishi Electric SOCIO-ROOTS Fund. Looking ahead, Mitsubishi Electric will continue to value the goodwill of our employees and make steady efforts to develop activities rooted in local communities.
Support for victims of the Great East Japan Earthquake
Pictures of presentation ceremonies
In response to requests from employees, an ongoing program to collect donations from company employees was organized in 2011 to help orphans of the Great East Japan Earthquake.
In fiscal 2012, the Fund donated a total of 17 million yen to seven foster homes in Fukushima Prefecture and a scholarship foundation in Miyagi Prefecture for children who lost their parents in the earthquake.
In fiscal 2013, the Fund recognized the importance of not only support for orphans but also mental health support for children who suffered and lost important people in the earthquake. The Fund donated a total of 33.5 million yen to seven foster homes in Fukushima Prefecture as well as to the "Children's Grief Support Station" and "Ashinaga" NPOs providing mental health support in Miyagi Prefecture, and scholarship foundations active in Iwate, Miyagi and Fukushima Prefectures.
In fiscal 2014, the Fund donated in continuation of the previous year's efforts to "Children's Grief Support Station," and donated for the first time to the Great East Japan Earthquake Disaster Orphan Educational Fund, a fund managed by the social welfare organization Central Community Chest of Japan, for a total of 30 million yen.
In fiscal 2015, the Fund donated a total of 20 million yen to three NPOs. In addition to making a donation again to "Children's Grief Support Station" in Miyagi Prefecture, new donations were made to Beans Fukushima in Fukushima Prefecture, an NPO that engages in academic support for children, and P@CT in Iwate Prefecture, an NPO that is dedicated to providing safe and comfortable playing environments for children.
"Satoyama" Woodland Preservation activities
The "Satoyama" Woodland Preservation Project is a vital program in the field of global environmental conservation.
Mitsubishi Electric launched the "Satoyama" Woodland Preservation Project in October 2007. Under the slogan, "down-to-earth and sustainable," we will continue to pursue phased nature conservation activities that take into consideration the state of the natural environment. By encouraging our employees to play a direct part in the development of safe regional communities, we are seeking to deepen communication with local residents.
Science and Technology
As befitting an electronics manufacturer, Mitsubishi Electric contributes to fostering an inquiring mind and a desire for learning among young people who will take on the challenge of supporting the new technologies of tomorrow. In 2010, science workshops were launched in phases to teach children about the "key technologies" behind and unique mechanisms of Mitsubishi Electric products. The workshops are implemented on the initiative of Mitsubishi Electric employees, who act as teachers in communicating how fun science can be, and allow children to learn in an enjoyable manner by participating in experiments and quizzes.