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CSR – Four Basic Quality Assurance Principles

Our commitment to quality, as referred to in the Seven Guiding Principles, is reflected in the Four Basic Quality Assurance Principles laid down as a means of realizing the corporate motto of "Service through Quality" adopted in 1952. The spirit of serving society through steady quality continues to be upheld by each employee of the Mitsubishi Electric Group up to the present day.

Four Basic Quality Assurance Principles

  • Product quality is our top priority. It comes before price and on-time delivery.
  • Whatever the sacrifice, our commitment to quality does not waver.
  • Products must be safe to use, have a long usage life, and have consistent performance.
  • Every manager and employee involved in manufacturing a product shares equal responsibility for product quality.
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