Mitsubishi Electric's corporate statement, "Changes for the Better," reflects a culture of seeking constant improvement, and making positive changes in the pursuit of excellence. It is the seed from which grew "Eco Changes – for a greener tomorrow," the company's environmental statement, which expresses Mitsubishi Electric's stance on environmental management, and establishes a framework for creating a more sustainable future side-by-side with customers.

By combining the unique insights and specialized knowledge of multiple countries all over the world, Mitsubishi Electric aims to be a leading green company on a global scale, making lasting contributions in every society in which it operates. India is one such society.

India is an important place for Mitsubishi Electric. In September 2010 the company established a new comprehensive sales company, Mitsubishi Electric India Private Limited, to market and distribute environmentally well-considered consumer and industrial products and devices, and also to support the infrastructure-related systems business in the rapidly-growing country.

India has emerged as a keystone market, and Mitsubishi Electric India possesses unique potential to demonstrate Eco Changes on a scale that can literally define how a leading green company operates in a globalized world.