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Making a splash in Brazil

Mitsubishi Electric Brazil joined other notable Japanese companies in the national pavilion at the World Water Forum March 18th-23rd 2018, held in Barueri, Sao Paulo, Brazil.

The event, held every three years, has already covered the globe from the inaugural forum in Marrakesh, Morocco in 1997 it has travelled to the Netherlands, Japan, Mexico, Turkey, France, the Republic of Korea and now Brazil.
Each event has progressively spread the message of how critical Water is to our mutual survival as the organizers, the World Water Council, continue to tackle this important sustainability agenda. The 8th Forum featured many high level panel discussions covering topics from coping and mitigating natural disasters to the complex inter-relationship between water, climate and food production.

This year in Brazil 14 heads of state were welcomed by the Brazilian president Michel Temer with keynote speeches from many distinguished guests including Crown Prince Naruhito of Japan.

During the Crown Prince’s visit he also met the various members of the Japanese national pavilion including Mitsubishi Electric where he received an explanation from Koji Miyashita, Branch President of Brazilian operations, about how energy hungry pumping stations could implement power reduction strategies without loss of service, giving a double win for the environment of more efficient water management and reduced electricity consumption.

Andre Chimura, local sales manager of Mitsubishi Electric's Industrial Automation business unit, was also one of the members of pavilion team. He explained to visitors that in Brazil, electricity represented the second highest cost in water operations. Above and beyond the process of treatment and distribution of water, more than 70% of the energy demand came from pumping operations. "With the integration of software and hardware, in addition to the use of frequency inverters and controllers, you can achieve energy savings of up to 40% in pumping applications," he noted.

This was illustrated further with examples taken from Asia and Europe where Mitsubishi Electric have been a leading supplier of technology and know-how to the water treatment segments. In the case of Japan over 50 years of experience has culminated in the development of high reliability systems with elements of redundancy allowing the uninterrupted operation even when components are scheduled for repair or replacement.

Furthermore, Mitsubishi Electric’s efforts towards low impact Water and Climate activities received global recognition in October 2017 through the award of CDP “A Listing”. CDP is a global disclosure system that enables companies and cities to measure and manage their environmental impacts. CDP, formerly the Carbon Disclosure Project, recognized the company's outstanding efforts to mitigate climate change and protect water resources, naming it on the separate CDP Climate 2017 A List and CDP Water 2017 A List, both for the second consecutive year.

Sharing its experiences and know-how was a key motivator for Mitsubishi Electric attending the World Water Forum in Brazil.