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Mitsubishi Line Available in Best Buy Stores by Labor Day
"We are pleased to announce this new partnership, recognizing our mutual strengths in providing consumers with high-performance televisions and home theater components. Best Buy brings a new consumer demographic to MDEA, which allows us to better serve the overall public" said Max Wasinger, senior vice-president, sales and marketing for MDEA. "By carefully working with Best Buy, and understanding the needs of their customers, we have been able to create a select line of products to satisfy their needs, while maintaining an overall stable business strategy."
Best Buy will offer 10 models of MDEA products at launch. The wide assortment of products from the Mitsubishi line range from DVD players beginning under $200, to High Definition Televisions ranging from $1,999 to $3,499.
"Mitsubishis leadership position in high-quality consumer electronics products significantly enhances our offerings," said Mike London, executive vice president of Merchandising for Best Buy. "This agreement reinforces our position as the destination and brand of choice for new and emerging products with the evolving technology consumer."
About Best Buy Co., Inc.
Minneapolis-based Best Buy Co., Inc. (NYSE: BBY) is North Americas number one
specialty retailer of digital technology and entertainment products. The Company operates
retail stores and commercial web sites under the names: Best Buy (BestBuy.com), Future
Shop (FutureShop.ca); Magnolia Hi-Fi (MagnoliaHiFi.com), Media Play (MediaPlay.com), On
Cue (OnCue.com), Sam Goody (SamGoody.com), and Suncoast (Suncoast.com). The Company
reaches consumers through more than 1,900 retail stores in the U.S., Canada, Puerto Rico
and the U.S. Virgin Islands.
About Mitsubishi Digital Electronics America, Inc.
Mitsubishi Digital Electronics America, Inc. (MDEA) manufactures and markets a
comprehensive line of premium quality high-definition upgradeable and integrated digital
projection televisions, HD D-VHS VCRs, DVD players and Analog VCRs for complete home
theater systems. Recognized as the world leader and innovator of big screen and digital
television receiver technology, MDEA develops products that lead the industry in
performance, ease-of-use and system integration. For additional information about MDEA,
visit http://www.mitsubishi-tv.com.
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For More Information:
Lisa Hawks
Best Buy Co., Inc.
952-947-2450
lisa.hawks@bestbuy.com
Cayce Blanchard
Mitsubishi Electric News Bureau
714-229-3837
cayce.blanchard@meus.mea.com