Mitsubishi Electric US Companies

News Release - For Immediate Release

 

World’s Largest Outdoor High Definition Display Debuts at Turner Field
Mitsubishi Electric Diamond Vision™ Screen is Centerpiece of Braves’ Renovated Home

CYPRESS, Calif., March 23, 2005 — The world’s largest outdoor high definition display will greet and entertain Atlanta Braves fans at the newly renovated Turner Field this season. The 5,600 square-foot Mitsubishi Electric Diamond Vision screen, which will be recognized by Guinness World Records at a special ceremony on March 23, is 71 feet tall and 79 feet wide, weighs 50 tons and has more than five million LED lights.

“The Diamond Vision display is the centerpiece of the Turner Field renovation, and will give fans a video experience unequalled in major league sports,” said Terence McGuirk, vice chairman of Turner Broadcasting System, Inc. (TBS, Inc.) and chairman and president of the Atlanta Braves. “This screen is almost three times the size as our old display, and seeing the replays, videos and animations in high definition screen will add even more excitement to the Turner Field experience.”

 “We are thrilled that the Braves selected Mitsubishi Electric to create what we believe is the crown jewel of ballpark displays, and are proud that Diamond Vision once again has set a new standard in large-scale video display performance,” said Mark Foster, general manager for Mitsubishi Electric Power Products Diamond Vision Systems Division. “Mitsubishi Electric is an industry leader in consumer high definition displays, and only Diamond Vision can bring that quality and expertise to large-scale video displays as well.”

The new display consists of 266 panels that each contains 20 lighting units, resulting in a screen with nearly 5, 200,000 LED (light emitting diode) modules that can faithfully reproduce one billion colors, and be clearly seen from almost any viewing angle.

The 400,000 watt screen, which will be cooled by 10 fans that move 60,000 cubic feet of air per minute, can be accessed for service via a nine-tiered catwalk behind the display.

The centerfield display is one of two new Diamond Vision displays being installed at Turner Field; a 16 x 28-foot, 446-square-foot display is being installed in the Plaza area of the ballpark. Both will be controlled from a new control room that features four 30-inch and two 40-inch Mitsubishi LCD monitors.

Mitsubishi Electric has installed more than 100 Diamond Vision screens for sports, entertainment and advertising use in premier venues across the country. Recent installations include US Cellular Field, home of the Chicago White Sox; Yankee Stadium; MTV’s 44-1/2, Times Square’s first high definition display; the Colosseum at Caesars Palace in Las Vegas; and the 11-screen display Reuters Building display in Times Square.  Indoor Diamond Vision installations include Staples Center in Los Angeles; Conseco Fieldhouse in Indianapolis; The Palace at Auburn Hills; and Philips Arena in Atlanta.

About the Atlanta Braves
The Atlanta Braves, a division of Turner Broadcasting System, Inc., is Major League Baseball’s winningest franchise since 1991. Since then, Braves teams have earned a record 13 consecutive division championships, five National League pennants and a World Series title. Based in Atlanta since 1966, the Braves franchise is the longest continuously operating franchise in Major League Baseball. Atlanta Braves games are carried nationally on tbs and regionally on Turner South. The organization was honored in Atlanta Magazine’s annual “Best of” edition for 2004 as Best Local Pro Sports Team and Best Fun for Young Sports Fans.

About Diamond Vision
Mitsubishi Electric was the first company to introduce large-scale video display boards for the 1980 Major League Baseball All-Star game at Dodger Stadium. Today, Mitsubishi Electric’s flagship product is the Diamond Vision LEDerboard®, a full-color, LED (light emitting diode) display system which merges the company’s expertise in large-scale video displays with LED technology. The result is a stunning, high-resolution video image from a thinner, lighter, energy-efficient medium, with an amazing 170-degree horizontal viewing angle and a 1.5 times improved image resolution. Mitsubishi Electric’s Colorspace Conversion technology converts the chromaticity of each color of the LED display to more accurately reproduce the colors of the original image. Whether the audience is viewing a sporting event or a concert, the image they see on a Diamond Vision large-scale video display is as clear and true-to-life as the actual event they are watching.

Diamond Vision Systems’ US operations are headquartered in Warrendale, Pa. Diamond Vision is a division of Mitsubishi Electric Power Products, Inc., a U.S. subsidiary of Mitsubishi Electric Corporation of Japan. For more information about Diamond Vision, visit http://www.diamond-vision.com.

# # #


For More Information:


Mark S. Scott
Mitsubishi Electric & Electronics USA
Phone: 714.220.6896
mark.scott @ meus.mea.com