Mitsubishi Digital Electronics
“With laser-based HDTV technology, Mitsubishi will create another first in
the large-screen television category as it has over the last three decades with
introductions such as the first 50-inch rear projection TV, the first 35-inch
direct view TV and, as recently as last year, the first 1080p DLP HDTV,” said Mitsubishi Senior Vice President
of Sales and Marketing, Max Wasinger.
Mitsubishi’s laser HDTV offers a significant leap in color performance,
both in intensity and in the range of colors which can be reproduced. This unique laser light source offers an
expanded color depth and the widest color gamut possible from any display
source, including LED-lighted displays. In fact, Mitsubishi laser-based HDTV
technology produces a color gamut far exceeding (1.8 times greater) that of
normal LCD televisions.
Laser technology will take advantage of the latest extended color space
standard for video applications, xvYCC, to produce the widest color gamut ever
available in video displays. In
addition, Mitsubishi laser HDTVs will utilize the company’s second generation,
exclusive color control processor to fine tune the extreme color reproduction
of the laser light source to produce a vivid but natural high resolution image.
According to Frank DeMartin, Mitsubishi Digital Electronics America vice
president of marketing and product development, “Mitsubishi laser HDTV technology
will not only deliver unsurpassed color reproduction, but it will also enable
new cabinet designs that are truly unique and revolutionary. With zero-width bezels, tapered-thin and
sculpted rear cabinets and lightweight, low-height designs, laser televisions
will redefine the modern look for future large screen displays.”
Indeed, for stand-mounted applications, laser-based televisions will
provide a more compact footprint than today’s flat panel plasma and LCD
televisions, which require stand depths of up to 15 inches at 50-inch screen
sizes to stabilize such relatively top-heavy glass-based displays. In contrast, laser technology will enable a
lighter display product with a significantly lower center of gravity, providing
improved stability in a thinner base dimension.
Laser technology, in comparison to plasma and LCD flat panel, is also
economically scaleable to larger screen sizes, enabling mass adoption of very
thin, very large high-definition displays.
Mitsubishi Digital
Electronics laser-driven HDTV technology promises to deliver a new category of
premium large picture televisions by raising the bar in performance and design.
Mitsubishi Digital
Electronics America, Inc
Mitsubishi Digital Electronics America, Inc. manufactures and
markets a comprehensive line of premium quality 1080p DLP® HDTVs,
LCD HDTVs and 1080p LCD Flat Panel HDTVs.
Recognized as the world leader and innovator of large display
high-definition televisions, Mitsubishi Digital Electronics America builds
products that lead the industry in quality, perform-ance and ease-of-use. For additional information about MDEA, visit www.mitsubishi-tv.com.
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DLP is a registered trademark of Texas Instruments.
Bender/Helper Impact
212.689.6360
adam_fenton@bhimpact.com or alex_brewer@bhimpact.com
Contact:
Mark Scott
Mitsubishi
Electric & Electronics
714.220.6896