Large-Scale Video Displays for Business by Mitsubishi Electric
They dazzle my customers
with the world's largest
high-definition video display*
Traffic jams are as common as rain in New York. But when I'm stuck in gridlock, I know my customers are likely to be enjoying the sights of Times Square, thanks to this amazing new video display. It's a whole block long—how could they miss it? Finally, something to keep their eyes off their smartphones!
—New York taxi driver, 53
*As of November 18, 2014 (according to an internal survey of full ultra-HD 4K video displays)
Mitsubishi Electric to Unveil World's Largest High-Definition Video Display
Diamond Vision® by Mitsubishi Electric to unveil a record-breaking 77.69' x 329.65' display, using revolutionary Real Black™ LED technology
News Releases: TOKYO, November 18, 2014-
Mitsubishi Electric Corporation (TOKYO: 6503) announced today that it will unveil a Diamond Vision display at 1535 Broadway in New York City's iconic Times Square that exceeds 4k ultra-high-definition pixel density. The screen is a massive 25,610-square feet, and with a pixel density of 2,368 x 10,048, it will be the highest resolution LED video display in the world. The installation will employ a Mitsubishi Electric Diamond Vision AVL-ODT10 large-scale display, which provides true 10mm pixel pitch spacing and uses a 3-in-1 surface mount LED (SMD) featuring Mitsubishi Electric's revolutionary Real Black LED technology.
*Diamond Vision is a registered trademark of Mitsubishi Electric Corporation. Real Black is a trademark of Mitsubishi Electric Power Products, Inc.
The world's longest* LED video screen (70.4 meters)
This Diamond Vision LED screen which we built for the Sha Tin racecourse in Hong Kong is 70.4 meters long, wider than the wingspan of a Boeing 747-400 jet. It features a flexible multi-display capability and Mitsubishi Electric's advanced synchronized screen-controller technology, which ensures that all of its 5.6 million LEDs display simultaneously, for seamless high resolution images. At the time of its installation (August, 2004) this screen was the widest LED screen in the world.
*As of August 2004. Mitsubishi Electric survey; greatest horizontal length of video screen.
The Sha Tin Racecourse in Hong Kong
This Diamond Vision installation is 70.4 meters wide. It is used to show both text-based information such as racehorse data and race results, as well as video for panoramic views of the competition, exciting close-ups of the lead horse, and more. This sort of content ensures maximum enjoyment for the thousands of viewers in the stands. But to provide such a large amount of visual information, a screen of this size was required.
Flexible multi-screen display
The giant Diamond Vision has flexible, multi-display functionality, allowing race data, footage and other content to be shown freely on a maximum of up to eight different sub-screens, anywhere on the big screen, and at any size.
The key: our original synchronized screen controller technology
The greatest challenge with a screen this big is how to achieve perfect synchronized control of its 5,630,000 LEDs. To address the issue, Mitsubishi Electric developed an original screen controller technology that completely synchronizes the vast number of LEDs — a breakthrough which made it possible to realize the world's longest high-resolution screen.
Providing even bigger visual entertainment
By connecting several screens using synchronization technology, in theory, a screen of almost any size can be created. Already we have realized screens that display the entire backdrop for large theatres, as well as ribbon-board screens that surround the circumference of sports stadiums. In the future, even larger screens will make it possible to experience a whole new kind of entertainment. The size of large-scale visual equipment is limited only by the scale of people's dreams.
Mitsubishi Electric has also installed the world's largest* full-color LED screen at Turner Field, home of Major League baseball's Atlanta Braves, in the United States.
*As of March 2005. Mitsubishi Electric survey; largest outdoor digital high-definition screen.
Mitsubishi Electric, Diamond Vision
LEDerAd Electronic Marquee Technology
At nearly 300 meters long, the Diamond Vision LEDerAD display circles the entire stadium, contributing to the action and excitement of big-time sports events.
One of Asia's longest (nearly 300m) ribbon board display screens
At 295.68 meters, it's one of Asia's longest dynamic visual displays
The LEDerAd at Chiba Marine Stadium is one of the longest screens of its kind in Asia. It's nearly a meter tall and 295.68 meters long. How big is that? Imagine taking 300 large T-shirts and hanging them up side by side. With the ability to show a range of content that maximizes the advantages of a horizontally long screen, Mitsubishi Electric's LEDerAd is recognized as the future of large-scale entertainment media.
A greater variety of content for more excitement than ever before
Not only can the LEDerAd repeatedly display identical content, the entire ribbon can also display a single image. Mitsubishi Electric's original software allows stadium operators to create different styles of presentations–and just the right one to get the crowd cheering. The LEDerAd is used at baseball, soccer and other sports venues, and in addition to amplifying the excitement of the game, it is also a highly effective advertising medium.
Original display control technology and software for ribbon board screens
Thanks to the development of original software for the LEDerAd, all the content in a display can be easily manipulated from a single general-purpose PC. The LEDerAd technology allows all 1,261,568 LEDs to be controlled individually to yield high-resolution performance. By uniformizing the screens, high-resolution imaging is maintained over long periods, even in challenging outdoor environments.
Digital signage: bringing communication to exciting new levels
Ever since the world's first Diamond Vision large-scale full-color imaging device was installed at a Los Angeles stadium in 1980, Mitsubishi Electric has delivered a variety of screens for a broad range of applications–including street signs and displays for arenas and halls in cities around the world. In addition, Mitsubishi Electric provides consultation services to help clients get maximum effect from their screen. The LEDerAd electronic marquee represents the sum total of this body of knowledge. By continuing to develop various visual information systems in the future, Mitsubishi Electric is helping to achieve ever better communications.
Diamond Vision, Installation Gallery
Marriott Marquis Hotel at 1535 Broadway
Location: New York City, USA
- World's largest high-definition video display
- 3-in-1 surface mount LED featuring Mitsubishi Electric's revolutionary Real Black LED technology
- Exceeds 4K resolution
Location: Shinjuku, Tokyo, Japan
- Studio Alta is known for its large HDTV display that overlooks the square outside the East Exit of Shinjuku Station, which is a popular meeting point
- The display is one of the most famous billboard screens in Japan, nationwide
- Delivers high-definition, high-resolution visuals as a full-HD display
NRG Stadium, home of NFL's Houston Texans
Location: Houston, Texas, USA
- One of the largest video displays for professional sports stadiums in North America
- Longer than an Airbus A380
- Industry leading HD processing, exceptional viewing angles and contrast
Tony Ireland Stadium
Location: Thuringowa Central, Townsville, Australia
- Tony Ireland Stadium is a cricket and Australian football stadium
- Boasts an LED display made with the latest surface-mounted device technology, installed in September 2014
- The 100m² display is also used to project outdoor movies