100 years of innovation. Creating Value: the Multiplier Effect



Have you ever used a rice cooker? It’s a home electrical appliance widely used in Asian countries, including Japan, where rice is a staple food.

Mitsubishi Electric introduced the first rice cooker/warmer to the market in 1972!

Not only cooking delicious rice, our product would also keep it warm. Today, it is a ubiquitous home electronic appliance in Japanese kitchens. But it was an epoch-making invention in those days. “It would be great if we can cook delicious rice and eat it as warm as when it was freshly cooked.” Such a wish specific to rice-loving people led to this multiplier effect idea.