100 years of innovation. Creating Value: the Multiplier Effect
CookerWarmer
Have you ever used a rice cooker? It’s a home electrical appliance widely used in Asian countries, including Japan, where rice is a staple food.
Mitsubishi Electric introduced the first rice cooker/warmer to the market in 1972!
Not only cooking delicious rice, our product would also keep it warm. Today, it is a ubiquitous home electronic appliance in Japanese kitchens. But it was an epoch-making invention in those days. “It would be great if we can cook delicious rice and eat it as warm as when it was freshly cooked.” Such a wish specific to rice-loving people led to this multiplier effect idea.
Tips for Creating Value in
Everyday Life and at Work!
“Let’s all create new value together.” This is the Mitsubishi Electric Group’s statement on its 100th anniversary.
We believe innovative synergies of people, technologies, products, and solutions create new value.
“Creating Value: the Multiplier Effect” is a series of tips about excellent synergies that already exist around the world.
Get inspired with multiplier effect ideas!
