Here is a wonderful anecdote about a multiple effect with a thoughtful gesture.
Somebody brought home a box of cakes from a pastry shop one day and found a small flower inside. This was a tasteful reminder of the best-before date from the shop, suggesting the sweet should be eaten before the flower fades. It also brightened up the customer’s heart. Those sweets must have tasted better, too. A charming and elegant multiplier effect, don’t you think?
“Let’s all create new value together.” This is the Mitsubishi Electric Group’s statement on its 100th anniversary.
We believe innovative synergies of people, technologies, products, and solutions create new value.
“Creating Value: the Multiplier Effect” is a series of tips about excellent synergies that already exist around the world.
Get inspired with multiplier effect ideas!