Custard pudding is a popular dessert across the world. Did you know that if you add some soy sauce on it, it tastes like sea urchin, which is a delicacy, well-known as a sushi topping.
This trick is created by our sense of taste. Our mouths sense the five basic tastes: sweetness, sourness, saltiness, bitterness, and umami. In this collaboration, the sweetness of custard pudding is reduced by the soy sauce while its own umami and sourness are added. And it tastes like sea urchin. If you feel a little more adventurous about an ordinary dessert, you might find a new multiplier effect in flavors!
“Let’s all create new value together.” This is the Mitsubishi Electric Group’s statement on its 100th anniversary.
We believe innovative synergies of people, technologies, products, and solutions create new value.
“Creating Value: the Multiplier Effect” is a series of tips about excellent synergies that already exist around the world.
Get inspired with multiplier effect ideas!