100 years of innovation. Creating Value: the Multiplier Effect

Custard PuddingSoy Sauce


Custard pudding is a popular dessert across the world. Did you know that if you add some soy sauce on it, it tastes like sea urchin, which is a delicacy, well-known as a sushi topping.

This trick is created by our sense of taste. Our mouths sense the five basic tastes: sweetness, sourness, saltiness, bitterness, and umami. In this collaboration, the sweetness of custard pudding is reduced by the soy sauce while its own umami and sourness are added. And it tastes like sea urchin. If you feel a little more adventurous about an ordinary dessert, you might find a new multiplier effect in flavors!