100th Anniversary Logo

The Symbolism of the 100th Anniversary Logo

The Mitsubishi Electric Group's 100th anniversary logo symbolizes the Group's strong will at the time of its 100th anniversary to continue to bring together internal and external forces to offer up unified solutions for society's ever diversifying problems, while simultaneously continuing to transform ourselves over the next 100 years.

Design Concept

At first glance the logo is a pattern of red and white lines. However, if you adjust your point of view slightly, the number "100" will emerge from the lines.
The number "100" will emerge even when the logo is inverted. The 100th anniversary logo strongly represents the Mitsubishi Electric Group's approach towards producing new values by looking at things from different points of view, and continuing to transform ourselves over the next 100 years.