From product planning to brand promotion, concepts are developed and proposed from an overall perspective to appeal and gain user support.

Design Marketing

Product concepts are generated from the consumer perspective through observing social, cultural and technological trends and conducting market surveys, product usage surveys and user acceptability surveys.

Solution Proposal

Mitsubishi Electric's technological strengths are combined with proposed solutions that lead to customer benefit, creating highly competitive products and promoting new areas of business.

diagram: Solution Proposal
  • photo: Train Vision: Proposed model

    Train Vision: Proposed model

  • photo: Video solution concepts for the future

    Video solution concepts for the future