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Mitsubishi Electric Launches Industrial Automation Business in Turkey

Sales getting under way following business integration with GTS

TOKYO, July 17, 2013 - Mitsubishi Electric Corporation (TOKYO: 6503) announced that its local Turkish entity, Mitsubishi Electric Turkey A.Ş., has integrated the operations of GENEL TEKNİK SİSTEMLER SANAYİ ve TİCARET ANONİM ŞİRKETİ (GTS) and is now inaugurating sales of industrial automation systems under a new 42-person organization encompassing five sales offices in the country.

Under the new structure, Mitsubishi Electric envisions industrial automation sales reaching 3 billion yen by the fiscal year ending in March 2016 in Turkey, one of its priority markets. For further growth, Mitsubishi Electric Turkey also expects to develop sales in neighboring countries.

In addition, Mitsubishi Electric Turkey will support efforts to expand other Mitsubishi Electric businesses in Turkey, including those involving air conditioning and infrastructure-related business, such as satellites, elevators/escalators, electrical equipment for railcars, and power systems.
Mitsubishi Electric Turkey A.Ş.
President Masahiro Fujisawa (appointed April 1, 2013)
Headquarters Istanbul (European side)
Ownership Mitsubishi Electric Europe B.V.: 70%
Mitsubishi Electric Corporation: 30%
Paid-in capital 28 million Turkish lira (approximately 1,240 million yen)
Established December 7, 2012
Employees 45
Business -Industrial automation (sales, engineering services and integration)
-Support for air conditioning and infrastructure
-Marketing, including market research
-Setting up sales networks and managing distributors

Maya Akar Center, location of Mitsubishi Electric Turkey HQ Former GTS building, location of industrial automation business