DCP Share House, the Mitsubishi Electric Group’s new shared website platform, is designed to streamline website development and operations while promoting brand governance and data utilization. Since its full-scale launch in April 2025, efforts have been made to communicate its value to website owners (site owners) in the Group’s business divisions and associated companies.
Site owners may feel unsure about migrating a website they have operated for many years to a new platform, but there are people working to address their concerns one by one and make the move to DCP Share House easier.
A previous article introduced the vision and intent of the people who created DCP Share House. In this article, we turn our attention to those working to bring the platform to site owners and support their migration plans.

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“DCP Share House is a shared space, so once we move there, we may no longer be able to create our website the way we want.” 
Takehiko Ishizuka of the Brand Communication Division’s Digital Communications Department (DCD), which operates DCP Share House, recalls this comment from one site owner.

Every website that has been operated for many years has a history of its own—its design, update processes, relationships with production companies, and role within the organization. Behind each website are also the efforts and dedication of those who have managed it over the years. It was therefore only natural for site owners to feel some uncertainty about migrating to a new platform.

Ishizuka: “Site owners interested in migrating to DCP Share House asked plenty of practical questions about the application process and procedure, as well as costs. However, some expressed concerns about whether they would still be able to use their own designs or whether the migration would be mandatory.”

Such matters were of great importance to site owners, precisely because they had taken such care in managing their websites. Promoting DCP Share House therefore began with listening to and understanding those concerns.

The DCD prioritized listening to each site owner’s circumstances over explaining DCP Share House’s features and benefits. Initially, information about DCP Share House was communicated primarily through the Company-wide Website Management Meetings within Mitsubishi Electric. From 2025, however, the approach shifted to reaching out directly to site owners in Mitsubishi Electric’s various departments and Group companies across Japan.

Yoko Asao describes their efforts at the time:
“We encouraged site owners to ‘give positive consideration’ to making the move to DCP Share House and responded directly to their questions. However, there were more questions than we could fully address at the company-wide meetings, so we also held online seminars dedicated to explaining DCP Share House to resolve their concerns.”

Questions arise because people are interested. Some details cannot be understood from presentation materials alone; and there are things that site owners want to know specifically in relation to their own websites. Each and every one of these questions and comments provided helpful input for developing DCP Share House into a service that better communicates its value.

Ishizuka: “Not all the questions expressed concerns. We also received many constructive inquiries from various perspectives, including questions about detailed specifications that couldn’t be fully covered in the materials. We gained valuable insights from those as well.”

By addressing questions one by one, the team gradually made it easier for site owners to reach out and seek advice.

The first stop for site owners thinking about migrating to DCP Share House is its portal site, which provides an inquiry form and a Hearing Form for exploring the matter in greater detail. Thereafter, the DCD communicates with site owners individually to provide further information as needed, and works with them to chart a course toward migration while listening to the circumstances unique to each website.

As efforts to encourage migration to DCP Share House progressed, one sentiment became apparent among site owners: “We understand the benefits, but we’re not quite ready to be the first company or department to make the move.”
Ishizuka: “Some site owners showed hesitation about migrating to DCP Share House, because the corporate information websites had relatively simple designs, making them wonder whether more sophisticated website designs could be accommodated.”
The migration of the visually sophisticated website for Serendie was a turning point that began shifting attitudes and sparking interest. Having a working example gradually made formerly hesitant site owners aware that DCP Share House could also handle websites with distinctive designs.

Asao: “We wanted to meet not only the needs of site owners looking for a simple and convenient way to operate their websites or wanting to leave everything up to us, but also the wishes of those who prioritize having a distinctive design that reflects their brand values. We therefore updated the platform so that, while basic structures such as of headers and footers are standardized, other design elements can be customized freely.”

With standardized common elements, each website can concentrate on the forms of expression and dissemination of information that matter most. Communicating this approach through dialogue—and with an actual working example—became an important step in encouraging more site owners to migrate their websites to DCP Share House.

Another turning point was the migration of the iPLANET Inc. website to DCP Share House.
iPLANET migrated to DCP Share House and joined the efforts to promote the platform as an ambassador, drawing on its firsthand experience. Takeo Nakamura, who provides technical support for the DCP Share House Review Center and also serves as an ambassador, recalls:
“At first, we too had concerns that we might have less design freedom. So, partly to see just how much freedom would be allowed, we migrated our entire website. In doing so, we were able to clarify what DCP Share House could and could not readily accommodate, while also identifying several key points to consider when migrating a website.”

In migrating its website, iPLANET found that the appearance of its original website was able to be reproduced almost exactly.
Nakamura: “Not only were we able to reproduce the appearance of our website, but we also saw improvements in many areas, such as a more user-friendly inquiry form.”

DCP Share House comes standard with the services needed for website operations, including content management and distribution, form creation, multi-language support, and advanced security measures. The ability to use these features within a shared platform is a major advantage, as implementing them independently would place a significant cost and operational burden on companies.

DCP Share House is now in the stage of communicating the benefits of its adoption even more widely. Those who have experienced the move and know firsthand both the advantages and challenges of migrating to DCP Share House can now speak to site owners from a common perspective. This firsthand understanding is where the strength of the ambassador program lies.

When considering migration to DCP Share House, site owners may have concerns about more than just design and costs. What will happen to their unique infrastructure and programs? Can security testing requirements be met? Can websites with complex structures be migrated, too? Technical concerns can sometimes stop site owners from considering the matter altogether.

This is where Nakamura’s role in providing technical support becomes particularly important.
Nakamura: “Site owners who are having difficulty managing their own infrastructure or programs or meeting security testing requirements should reach out to us early, while they are still considering the migration. By addressing their concerns one by one, I believe we can help them take that first step toward a smoother migration.”

Meanwhile, Shuhei Onozawa, also of iPLANET, is opening up another avenue for site owners to seek advice, from his perspective as a member of a Group company. The website templates he is developing for DCP Share House are intended to make it easier for site owners to consider migrating to the platform.
Onozawa: “For site owners who say they don’t really understand the workings of DCP Share House, we hope that having website templates with typical designs will help them see how easy it is to create and update a website.”

These templates provide a starting point for site owners who are unsure where to begin and help them to form a more concrete picture of what their website will look like after migrating to DCP Share House.

Asao adds that recently, the team has also begun receiving inquiries from site owners who have already migrated to DCP Share House, wishing to redesign their websites or add content based on data analysis. Migrating to DCP Share House is not the end. The awareness that websites need to be nurtured and developed based on data is gradually taking hold.

Ishizuka: “Our goal is for DCP Share House to become ‘the standard’ across the Mitsubishi Electric Group. We will continue to make it even more user-friendly, including by expanding its functionality in response to users’ needs.”

Asao says: “For many years, the DCD has been exploring ways to improve websites across the Mitsubishi Electric Group, and the expertise, experience, and passion we have built up over those years have culminated in DCP Share House and its services. So, we hope site owners will feel free to start by reaching out to us.”

It’s okay to be uncertain or not to have decided on anything when reaching out to the DCD. A small interest in learning a little about DCP Share House can set the future of website operations in motion. Efforts to expand DCP Share House are about creating—one by one—more and more ways for site owners to reach out.