01 Mission and Statement

Our vision,

Mission, Seven Guiding Principles, and Statement

The entire Mitsubishi Electric Group is led by its Corporate Mission and Seven Guiding Principles, and takes inspiration from its Corporate Statement. These principles bind our employees around the world with a shared philosophical framework and unite us in realizing our vision of a greener future.

Corporate Mission

The Mitsubishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of its business. By doing so, we enhance the quality of life in our society. To this end, all members of the Group will pursue the following Seven Guiding Principles.

Seven Guiding Principles

1. Trust
Establish relationships with society, customers, shareholders, employees, and business partners based on strong mutual trust and respect.
2. Quality
Provide the best products and services with unsurpassed quality.
3. Technology
Pioneer new markets by promoting research and development, and fostering technological innovation.
4. Citizenship
As a global player, contribute to the development of communities and society as a whole.
5. Ethics and Compliance
In all endeavors, conduct ourselves in compliance with applicable laws and high ethical standards.
6. Environment
Respect nature, and strive to protect and improve the global environment.
7. Growth
Assure fair earnings to build a foundation for future growth.

Corporate Statement

Changes for the Better

“Changes for the Better,” the corporate statement of the Mitsubishi Electric Group, encapsulates all that we stand for and aspire to — a brighter future for society, industry, and everyday life through innovation. It expresses our commitment to continuously adapt and evolve in the unwavering pursuit of excellence, and represents the raison d’être for each and every employee.

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