“A Vibrant and Sustainable Society”
Brand
Better begins here.
Starting here and now, we want to make each new day better than before,
spreading positivity and joy among people and uplifting society.
At Mitsubishi Electric, our purpose goes beyond supporting your daily life.
We are here to enrich it.
The Mitsubishi Electric Group has been delivering the "everyday life" to society for over 100 years through continuous technological innovation and ceaseless creativity across a wide range of fields, “from homes to outer space". The value we have offered extend beyond mere convenience and efficiency; it has built and supported a foundation for people to live by their own values. Today, the world is entering an era of uncertainty known as VUCA*, where common sense and values are undergoing significant changes. In such times, it is crucial to continue supporting and evolving the “everyday life" that allow everyone to live positively by their own values. The Mitsubishi Electric Group will continue to make each day better than before for the realization of a "vibrant and comfortable society”.
- VUCA: Volatility, Uncertainty, Complexity, Ambiguity
Purpose Video
Interpreting Mitsubishi Electric’s Purpose with social value point of view, the video expressed the Purpose based on values we provide to society
“Changes for the Better”
Interpreting Mitsubishi Electric’s Purpose with the social value point of view, the video expressed the Purpose based our attitude