We create new possibilities for a better tomorrow,
with bold vision and boundless innovation.
Our Philosophy
Our Philosophy at Mitsubishi Electric Group contains:
a Purpose (our role in society); a Guiding Principle (our central belief); and Core Values (guidelines for our daily actions).
Purpose
Guiding Principle
Core Values
BE BOLD
Dare to think differently. Try new ideas quickly. Turn setbacks into assets.
CO-CREATE
Welcome debate. Pool our knowledge.
WITH INTEGRITY
Always act with integrity.
On April 1, 2026, the Mitsubishi Electric Group launched its new corporate philosophy, named Our Philosophy, to update the corporate spirit long upheld by Mitsubishi Electric and its Group companies around the world.
We aim to transform into an “Innovative Company” that generates value through bold thinking and a willingness to embrace risk, while operating diverse global businesses to drive growth and address social and environmental challenges.
With Our Philosophy as our foundation, we are committed to creating new possibilities for a better tomorrow through bold vision and boundless innovation.
News release on April 1, 2026
Mitsubishi Electric Group Launches New Corporate Philosophy