Using the Power of Sports to Help Foster a More Inclusive and Integrated Society

Click here if the video doesn't play.

27th February, 2019

At Mitsubishi Electric, we believe that by supporting sports activities we can help foster a more inclusive and integrated society, and around the world our support for athletes with disabilities is a testament to that commitment. In Italy, we’ve been long-time supporters of Special Olympics. Volunteer efforts of our employees there helped make the 30th National Winter Games a great success, and an inspiration to all.

Supporting Special Olympics to Help Athletes with Intellectual Disabilities Discover Their Potential

Founded in 1968 by Eunice Kennedy Shriver, the sister of President John F. Kennedy, Special Olympics strives to create a better world by fostering the acceptance and inclusion of all people. The organization provides year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. Special Olympics programs help empower participants discover new strengths, abilities and skills. Furthermore, through the power and joy of sports, Special Olympics athletes find many ways to be involved in their communities.

As a strong believer in the movement, Mitsubishi Electric has been a national partner of Special Olympics Italy since 2010 and in 2018 announced a two-year official partnership with Special Olympics Great Britain.

Our Volunteers of All Ages Helped Make Winter Games in Italy a Success

Italy’s 30th National Winter Games Special Olympics took place in January 2019 at Bardonecchia in the Piedmont region. A small alpine town surrounded by mountains, Bardonecchia borders France in the northwest of Italy, and is close to the Turin, the city that hosted the 2006 Winter Olympics.

Our volunteer team of 31 people, which consisted of employees and their family members, including children and teenagers, were on hand to support the snowshoe, slalom and snowboard events. The Branch President, Tomoyuki Sugai, who also volunteered during the Games, at the opening ceremony said, "Mitsubishi Electric attended because it feels a strong social responsibility... We hope these games will be another step towards a fairer, more inclusive and beautiful society."

Sugai and the Mitsubishi Electric volunteer team were also out in full force to support the 34th Special Olympics National Summer Games that took place in the town of Montecatini of the Tuscany region in June 2018.

Supporting Sports Activities that Make a Difference

At Mitsubishi Electric, we’re firm believers that sports can make a positive impact on society. In addition to our sponsorship of Special Olympics in Italy, we support teams and athletes competing at different levels in various sports, including basketball, tennis and badminton. We also promote para-sports through our sponsorship of the Japanese Para-Sports Association and Japan Wheelchair Basketball Federation.

The athletes’ competitiveness, determination and sense of fair play—whether they are athletes with intellectual disabilities, para-sports athletes or professional athletes—continue to serve as an inspiration to our business activities at Mitsubishi Electric.

The content is true and accurate as of the time of publication.Information related to products and services included in this article may differ by country or region.

Related Contents