Since 1998, Mitsubishi Electric has continuously reported on its environmental objectives and achievements through a combination of detailed data and case studies, both online and through corporate publications. We also run a site aimed at elementary school students, including the Eco Changes Lab with information about our Eco Changes initiative, where children can enjoy learning about environmental issues through comics and games.
Mitsubishi Electric announced "Eco Changes - from in the home to outer space", the environmental management statement for the Mitsubishi Electric Group in Japan, in June 2009. We also launched a dedicated site to introduce a range of Eco Change projects. The site is designed to be fun and easy to understand for visitors of all age groups.
We also announced "Eco Changes – for a greener tomorrow" for Europe and America in June 2010, and "eco changes jin yu jieneng, jin xin huan bao" in China in April 2012 to develop our environmental communications globally.
Mitsubishi Electric Group contributions to the environment through its business operations are presented in this PR brochure.
Aiming to become a global, leading green company, the Mitsubishi Electric Group has an online presence introducing our superior advanced environmental technologies and products, as well as the range of activities we and our suppliers undertake that contribute to the environment all over the world. The site engages visitors with images, text, and video.
We launched Eco Changes in China in April 2012 under a new environmental statement, "jing yu jie neng, jin xin huan bao", which translates as "experts in energy conservation, dedicated to environmental protection." In August 2014 we started a new corporate advertising campaign based around the theme One Mitsubishi Electric Declaration. The campaign positions us as a provider of wide-ranging one-stop solutions, leveraging the strengths of our diverse range of businesses to do everything from making everyday life easier and building environmentally-friendly cities to providing state of the art business support and more.
Corporate advertisement for China
Our advertising in India focuses on how we make the world more eco-friendly through our businesses and products.
Corporate advertisement for India(1)
Corporate advertisement for India(2)
In Europe, our corporate advertising introduces our products and businesses, and also furthers our aim of environmental communication.
Corporate advertisement for Turkey
We promote our Eco Changes initiative in North and South America through magazine ads and on our site.
Corporate advertisement for Brazil
We promote Eco Changes through a number of media channels to increase awareness. Banner ads for our Eco-Planet site for children were placed on sites for school projects in order to draw visitors.
Corporate advertisement for newspapers and magazines(1)
Corporate advertisement for newspapers and magazines(2)
Corporate advertisement for newspapers and magazines(3)
Banner ad for our Eco-Planet site
These ads were placed on school project sites during elementary school summer holidays.
Introduces environmental technologies using easily understood animation and other tools.
Eco-Projects 2017, known as the Exhibition on the Future of Environment and Energy, was held in Tokyo, Japan at Tokyo Big Site on 7-9 December 2017 (Thursday-Saturday). This annual exhibition provides insights into the environment and lifestyles. In fiscal 2018, 616 corporations and organizations took part.
At Eco-Products 2017, Mitsubishi Electric exhibited cutting-edge energy-related technologies and products under the theme of "Eco-Life Starting at Home – Mitsubishi Electric’s Eco Changes." The focus of the exhibition was on our smart home solution ENEDIA—a concept for realizing zero energy homes through generating and storing power via a photovoltaic power generation system and using electricity more efficiently. In addition, various ecological technologies to ensure the safety, security and comfort of social infrastructure for communities, such as water and electricity, were presented. Our aim was to clearly communicate our advanced technologies and products that are contributing to the creation of an affluent society and achieving SDGs* in a wide range of areas, from home to outer space. We proposed a sensible and comfortable eco-life for all citizens from the perspective of a Group aiming to becoming a global, leading green company.
Appearance of exhibition booth
Exhibition in Inside Home Zone(1)
Exhibition in Inside Home Zone(2)
Exhibition in Outside Home Zone(1)
Exhibition in Outside Home Zone(2)