From product planning to brand promotion, concepts are developed and proposed from an overall perspective to appeal and gain user support.
Product concepts are generated from the consumer perspective through observing social, cultural and technological trends and conducting market surveys, product usage surveys and user acceptability surveys.
Mitsubishi Electric's technological strengths are combined with proposed solutions that lead to customer benefit, creating highly competitive products and promoting new areas of business.
Train Vision: Proposed model
Video solution concepts for the future